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A Best Practice Guide to Welcome Email Campaigns
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A welcome email is likely to be the first piece of communication that a prospective customer receives from your brand, and it’s at a time when they are highly engaged.
As a result, welcome emails typically see 4x greater open rates than general bulk campaigns, 5x greater click-through rates, and 8x more revenue per email.
Within this guide we look at the fundamentals of an effective welcome campaign strategy, with a range of examples and best practices to help you increase loyalty and conversions with your subscribers from day one.
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