A Best Practice Guide to Welcome Email Campaigns

A welcome email is likely to be the first piece of communication that a prospective customer receives from your brand, and it’s at a time when they are highly engaged.

As a result, welcome emails typically see 4x greater open rates than general bulk campaigns, 5x greater click-through rates, and 8x more revenue per email.

Within this guide we look at the fundamentals of an effective welcome campaign strategy, with a range of examples and best practices to help you increase loyalty and conversions with your subscribers from day one.

Read the guide and learn:

  • What should welcome emails do?
  • How to create a 3 stage welcome series.
  • Welcome email deliverability benefits.
  • Welcome email best practice.
  • 11 examples from brands who are doing it well!

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