Understanding the ecommerce customer journey

As the UK ecommerce industry grows, so does the need to stand out in a crowded marketplace. Investing in the right strategies and technologies that help increase conversion rates and encourage customer loyalty is ever more important. To be able to do this you need an understanding of the customer and where they are in their buying cycle.

In the next instalment of our Marketer’s Challenges Series, this guide will help ecommerce marketers master an understanding of the customer journey and how to ensure optimum results at every stage.

In this guide you will:-

• Identify the 5 key stages of the customer journey
• Learn the objectives you should implement for each stage
• Understand the key consumer behaviours that drive action
• Discover through how other ecommerce brands are nailing the different stages
• Understand how to automate your planning process

Download the guide today.