Top 20 Essential Email Marketing Tips

Make some changes and boost your email marketing results

When it comes to email campaigns there’s lots to think about. As a marketer it can become all too easy to get stuck in a routine where the messages you are sending out are not as considered as they should or could be.

It’s really important to take a step back and ask yourself what you’re trying to achieve and if, with the resources you have, you are doing this in the best possible and most effective way.

Key features of this best practice guide:

• Planning
• Timing
• Staying legal
• Welcome programmes
• Trust earning text
• Design