The Ultimate Playbook for Creating Marketing Personas

Understanding your customer is essential to marketing success. However not all customers are the same. They want and need to be treated differently according to segment or persona.

Whether your persona journey is in its infancy or maturing, there’s always time to be brushing up on the why and how to create persona segments.

In this guide you’ll learn:-

  • What are personas
  • Benefits of personas
  • How to build personas
  • Why you should rethink your current personas

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