The Testing Playbook For Email Marketers

Testing and analysis isn’t the most exciting or glamorous side of email marketing. But it is one of the most important.

It stops businesses and marketers from making decisions in a vacuum or with little thought. And instead, offers them solid, actionable data and insights.

To help we have created the testing playbook for email marketers.

In this guide you’ll uncover:

• Why testing is important
• Different types of testing
• Variables to test
• 2 testing plans for you to follow

Because for email marketers, better starts here.