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Testing and analysis isn’t the most exciting or glamorous side of email marketing. But it is one of the most important.

It stops businesses and marketers from making decisions in a vacuum or with little thought. And instead, offers them solid, actionable data and insights.

To help we have created the testing playbook for email marketers.

In this guide you’ll uncover:

  • Why testing is important
  • Different types of testing
  • Variables to test
  • 2 testing plans for you to follow

Because for email marketers, better starts here.

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