The Simplified Guide to Targeted Email

Stand out in the inbox by delivering more relevant, targeted emails

Marketers are struggling to effectively utilise the information in their email list and therefore have to resort to batch and blast campaigns as opposed to sending personalised, targeted communications. One of the main reasons recipients unsubscribe from emails is because they aren’t relevant. By segmenting their email list and practising email automation techniques marketers can easily and quickly send highly targeted and relevant email communications.