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The Simplified Guide to List Management
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Often marketers will want to email as many people as possible, as quickly as possible and as cheaply as possible. This is a common mind-set which can end in marketers purchasing or renting an email list.
If you are looking for both immediate and long term results, buying a list is not the answer. The immediate results you will generate will be of low quality and can in fact damage your email marketing efforts in a short period of time.
Instead you should begin a list building strategy which can start building quality leads or generating sales in a short period of time, as well as being cost effective and not damaging your long term email list health.
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