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The Publisher’s Essential Guide to monetising subscribers
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One of the biggest challenges for the publishing industry is finding new revenue streams and increasing the lifetime value of customers.
Subscriptions and ads are both great revenue drivers, but laden with issues. Prospects don’t turn into subscribers, subscribers churn or disengage and the CPM for advertising is being driven down every year that goes by.
In our guide we seek to uncover the ways in which you can maximise results at every step of the subscription lifecycle.
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