The essential guide to personalisation in the Insurance Industry

The UK’s insurance industry is not only the largest in Europe, but also the fourth largest in the world. With an impressive total premium income of $282 billion in 2017 alone, you’d be forgiven for thinking that the industry is flourishing.

However, it in fact stands on the edge of considerable change. A challenging market alongside political and regulatory conditions have heavily influenced the UK’s position in the financial and insurance sectors; negatively affecting overall growth in recent years.

Discover within this guide a deep insight into the challenges, competition, digital disruption, changing customer demands, financial pressures affecting the Insurance sector plus much more.

We look at how email and especially website and email personalisation can give your insurance business the competitive edge, with real-life examples and lots of strategy hints and tips.