The Essential Guide to Email Marketing Metrics in 2020

Are you stuck in a metrics rut? Reporting just on open and click rates won’t win you any friends in the boardroom or the senior leadership team.

Download this guide  and we help you understand 17 metrics you should be measuring today. Get noticed by senior teams by presenting numbers that make a difference to business success.

In this guide:-

• 17 metrics to measure email success
• How to calculate & improve some of the metrics
• The nudge effect of email