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Guide

The essential guide to personalisation in publishing

The UK publishing industry is one of the largest in the world. It generates over £6billion per year.  Accounts for almost 10% of UK creative industry employment.  And supplies two thirds of the UK population with digital and print news.  Every week. However, in recent years it has been through a process of significant change.

Download the essential guide to personalisation in publishing to:

  • Understand the challenges facing the publishing industry today
  • Discover how brands can overcome these challenges with email and web personalisation
  • Learn from real life examples from other publishing brands
  • Download the checklist – 10 steps to personalisation for publishers

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