The Rivervale team improved their email marketing results by 40% with Pure360
The Email Marketer's Guide to Gen Z
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Generation Z have grown up and they’re consuming your email marketing!
However, getting it right is essential – as this group of humans, although may like to shop around are also likely to stop doing business with brands they don’t feel aligned to.
In this guide, we will introduce who Gen Z are, how they engage with marketing, and how you can send out email campaigns to win them over.
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