The Email Marketers’ Guide to Customer Retention

Acquiring a new customer can cost up to 5x than retaining an existing one. Add this to other benefits, keeping customers happy pays off.

In this guide we explore how email is integral to keeping your customers happy and spending. From simply welcoming new customers on board, to encouraging them to buy more.

What you’ll discover:-

  • Why customer retention is important
  • Why email is essential to customer retention success
  • Types of emails for customer retention

Whether you’re trying to build an internal business case or you want to ensure your strategy is on point, this guide is for you!


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