The Art, Science and Future of Subject Lines

47% of email recipients open emails based on the subject line.

They can make or break the success of a campaign. The greatest email in the world is doomed to fail if nobody bothers to open it.

Your subject line could be the last impression you get to make to a recipient, as 69% of email recipients report email as spam based solely on the subject line.

Leaving your subject line to chance is a risk that marketers can’t afford to take and unfortunately there is no simple rule to subject line success. But the good news is that subject line mastery can be taught.

In this guide you will discover the Art, Science and Future of Subject Lines to ensure maximum delivery and engagement, increasing the ROI of your email strategy.

Read the guide and learn:

• Why subject lines matter, subject line best practices and how to avoid spam filters.
• Types of personalisation to use in your subject lines.
• Optimising the subject line and preview text.
• Subject line testing, tactics and the psychology of successful subject lines.
• The future of subject lines.