Guide

Using your data to create a connection with your subscribers

In the first of our Actionable Data Insights series, brought to you by Kate Barrett (IDM Tutor/Founder eFocus Marketing) and Pure360, we show how you can find actionable insights in your data to help you engage better with your consumer.

Within this guide you will discover how to:

  • Identify segments within your database
  • Create a SWOT Analysis to identify new segmentation areas
  • Create a segmentation matrix to help evaluate your choices
  • Understand WHO your audience is through Persona segmentation
  • Plus much more

Featured in this guide is also a downloadable SWOT analysis checklist!

Download the guide today.

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