Guide

Six email segmentation strategies to improve customer experience

Personalisation and relevancy is the key

2015 is the year of customer experience. If by now you are not offering your customers a highly personalised and targeted experience then you can be sure your competitors are.

Key areas covered:

  • Customer demographics
  • Customer lifecyle
  • Customer value
  • RFM Analysis
  • Channel Preference
  • Customer Personas

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