Guide

Six email segmentation strategies to improve customer experience

Guide

Six segmentation strategies to improve customer experience

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Personalisation and relevancy is the key

2015 is the year of customer experience. If by now you are not offering your customers a highly personalised and targeted experience then you can be sure your competitors are.

Key areas covered:

Customer demographics
Customer lifecyle
Customer value
RFM Analysis
Channel Preference
Customer Personas

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