Recovery Planning: 6 steps to restoring customer loyalty post COVID-19

COVID-19 has destroyed loyalty regardless of industry. From lapsed (once loyal) customers to new customers that need turning into loyal, brands need to work harder to reduce churn and keep competitive.

As part of our recovery planning series, this guide will help marketers to:-

• Understand the erratic customer
• Assess all the campaigns in the customer lifecycle
• Know how to interrogate data to get the right insights
• Identify the best nurture programs to implement and optimise