The Rivervale team improved their email marketing results by 40% with Pure360
Using email marketing to win back at-risk customers before it's too late
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According to Marketing Sherpa, marketers lose 25% of their active email list, on average, every year. This includes unsubscribers or people who are so disengaged with your brand that they simply stop taking action. No clicks. No opens. And ultimately, less purchases.
Sure, we can’t please everyone all the of time. But by not addressing this issue you could be missing out on hundreds or even thousands of pounds in potential revenue.
Fortunately, there is a simple way to reignite your relationship with your disengaged email subscribers – re-engagement campaigns. So simple in fact, that you can have one up and running before the end of the day.
Find out all you need to know about waking up your dormant audience with our guide to re-engagement emails
This guide contains best practice advice on creating and executing re-engagement campaigns.
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Email Maturity Benchmarking Report
The Pure360 Advanced Email Series: Personalisation
10 Steps to the Perfect Email Template
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