Best Practice Guide to Re-engagement

According to Marketing Sherpa, marketers lose 25% of their active email list, on average, every year. This includes unsubscribers or people who are so disengaged with your brand that they simply stop taking action. No clicks. No opens. And ultimately, less purchases.

Sure, we can’t please everyone all the of time. But by not addressing this issue you could be missing out on hundreds or even thousands of pounds in potential revenue.

Fortunately, there is a simple way to reignite your relationship with your disengaged email subscribers – re-engagement campaigns. So simple in fact, that you can have one up and running before the end of the day.

Find out all you need to know about waking up your dormant audience with our guide to re-engagement emails.

This guide contains best practice advice on creating and executing re-engagement campaigns.

Read the guide to:

• Find out how you can use re-engagement campaigns to recover lost revenue
• See how leading brands such as Office and Starbucks reconnect with their unengaged email subscribers
• Learn how to make your re-engagement email campaigns successful with our best practice tips