Guide

The Pure360 Guide to Creating Irresistible Email

Create emails that your recipients can’t wait to receive.

The challenge for marketers today is grabbing attention in a busy inbox and producing messages that recipients look forward to receiving.

Our recent research analysed how the most successful emails made recipients feelFrom this insight we discovered the holy grail to creating email which recipients cannot resist: temptation, relevancy and clarity.

You need to successfully nail these aspects to ensure your emails are irresistible:

  • Temptation: Make the recipient want to click through
  • Relevancy: It has to be something they want or are expecting to see from you
  • Clarity: Make the message clear and simple

Download our guide to discover more about what these qualities mean and how you can start feeding them into your emails for irresistible emails that are guaranteed to be opened, clicked, and shared.

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