The Pure360 Guide to Creating Irresistible Email | Pure360

The Pure360 Guide to Creating Irresistible Email

The Pure360 Guide to Creating Irresistible Email

Create emails that your recipients can’t wait to receive.

The challenge for marketers today is grabbing attention in a busy inbox and producing messages that recipients look forward to receiving.

Our recent research analysed how the most successful emails made recipients feel. From this insight we discovered the holy grail to creating email which recipients cannot resist: temptation, relevancy and clarity.

You need to successfully nail these aspects to ensure your emails are irresistible:

  • Temptation: Make the recipient want to click through
  • Relevancy: It has to be something they want or are expecting to see from you
  • Clarity: Make the message clear and simple

Download our guide to discover more about what these qualities mean and how you can start feeding them into your emails for irresistible emails that are guaranteed to be opened, clicked, and shared.

Download Your Free Copy

Becky Hesilrige
Becky Hesilrige
Becky is the Content Marketing Manager at Pure360. She studied Sociology and conducted her dissertation on online communication and relationships. Follow Becky on Twitter @beckyhesilrige
Recommended Posts
Become an email marketing expert.
Join 30,000 marketers who receive our newsletter.

Start typing and press Enter to search

The anatomy of an emailChristmas strategy guide 2015