Guide

If you’re the owner of an ecommerce business or work within marketing, you’re going to want to read this. As proud sponsors, we’re giving you an exclusive preview of ecommerce expert, Chloe Thomas’s new book: Ecommerce Marketing – How to Get Traffic That BUYS to Your Website.

In this chapter discover how data segmentation can improve your results. Chloe looks at:

 

  • How to segment your data and where your data should come from
  • Using Recency Frequency and Monetary Value (RFM) to drive success
  • How to use data to convert both new visitors and previous buyers

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