Best Practice Guide to Post Conversion

It’s not just a bit rude to ignore your customer once they’ve purchased from you. It’s also a missed opportunity.

Whilst your customer is still engaged with your brand, you have the perfect opportunity to develop the relationship further.

What does that mean exactly? Well, here’s what a post-purchase strategy can do:

• Increase customer retention rates – remember it costs anywhere from 5 – 25 times more to acquire a new customer than retain one

• Encourage repeat purchases

• Create brand advocates.

Read the guide to learn how to use post-purchase marketing to improve your customer experience.

• Learn more about post-purchase behaviour and the opportunities it presents
• See how leading brands such as River Island and TripAdvisor use post-purchase marketing to create brand affinity
• Take inspiration from our tips on the different types of post-purchase emails to send.