It’s not just a bit rude to ignore your customer once they’ve purchased from you. It’s also a missed opportunity.

Whilst your customer is still engaged with your brand, you have the perfect opportunity to develop the relationship further.

What does that mean exactly? Well, here’s what a post-purchase strategy can do:

  • Increase customer retention rates – remember it costs anywhere from 5 – 25 times more to acquire a new customer than retain one
  • Encourage repeat purchases
  • Create brand advocates.

Read the guide to learn how to use post-purchase marketing to improve your customer experience.

  • Learn more about post-purchase behaviour and the opportunities it presents
  • See how leading brands such as River Island and TripAdvisor use post-purchase marketing to create brand affinity
  • Take inspiration from our tips on the different types of post-purchase emails to send.


Get instant access to this guide

Thank You!

We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from – If you are feeling kind, add us to your whitelist. Here’s how to do it.

Happy reading and make sure you check out our best practice webinars.

Data Processing

Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

Read our privacy and cookie policy to see how we will process the data you provide.

Become a better marketer

With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere