Guide

Optimising the Customer Lifecycle with Email Automation

Email automation saves time, improves results, and allows you to reach your customers at the right time with the right message. Sounds great right?

But automation still remains an untapped opportunity for most businesses.

Research has shown that over half of businesses are still yet to implement email automation. Of those who have in invested in automation technology, 26% have only one email automation programmes running. And 32% have zero!

Marketer’s are paying for technology that aren’t even using and the missed opportunities are huge.

In this guide, we reveal how to use email automation to build highly-effective customer lifecycles that acquire, nurture and retain customers at scale.

Read the guide and learn:

  • The big benefits of email automation
  • How to create a customer lifecycle based on customer journeys
  • How to use email automation to acquire, nurture and retain customers
  • Examples of automation campaigns that you can start using
  • How to develop a sophisticated automation strategy

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