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Top 5 Examples of Behavioural Targeting
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When it comes to using behavioural targeting solutions sometimes the most simple segments can be the most useful. Complex customer journeys and lifecycles most definitely have their place in your eCommerce strategy, but for those who maybe aren’t at that level of marketing sophistication there is still a small number of highly effective automated campaigns that you can utilise based on the behaviour of your customers and visitors to your website.
Behavioural targeting is widely used by retail, travel, and eCommerce brands online, and assists them in recovering lost revenue through a number of automated or triggered emails. Whether it is targeting those who don’t complete the checkout, urging new subscribers or site visitors to complete their first sale, or pushing regular customers to spend more or increase their average order value, using behavioural targeting is the only way to do this.
Marketers are far too busy to spend time on highly specific, segmented manual campaigns these days, which is where automated campaigns really come into their own. We’re huge advocates of working smarter, not harder here at Pure360, which is where PureTargeting really comes into its own.
In this mini-guide we take a look as the top 5 behavioural targeting examples which provide a great starting point for any business and can also be built upon with additional personalisation and segmentation.
The key examples that we’ve covered in this guide are:
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