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How to improve your marketing ROI using SMS guide
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About the Guide
When used correctly SMS marketing can be highly affective. Over 77% of the world’s population own a mobile and of this 12% are smartphones which account for over 65% of mobile traffic!
For most people text messaging is widely available and more affordable than other forms of mobile communication such as email, MMS or mobile web. Plus almost all mobile users know how to use SMS.
With SMS marketing you are guaranteed deliverability. Whilst you still have to make sure your content is relevant and useful to the recipient, there is no junk folder or ISP to stand in your way. People carry their mobile phones with them everywhere they go so your SMS marketing message is likely to be read within moments of being sent.
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