How to create a killer festive marketing strategy

The festive season is upon us! Bringing a load of opportunities to maximise sales, boost your email subscribers, and get creative with your campaigns.

The key to achieving all this? Be prepared and define your end goals.

Sounds simple yet almost half of brands don’t have a digital marketing strategy in place at all. They risk losing out during the busiest sales period of the year.

In this guide, we talk you through the essential steps to creating a well-planned festive marketing strategy.

Supercharge your sales funnel, nurture your existing customers and learn the best approach to making the festive season a storming success!

Read the guide and learn how to:

• Set your festive objectives and measure the metrics that matter
• Stand out in the inbox – from Black Friday to the Christmas sales
• Increase your web conversions using simple tactics
• Structure your campaigns across the entire festive period
• Think outside the box & take festive inspiration from other brands
• Develop your marketing strategy beyond the holidays