As part of our Actionable Data Insights series,  we show you how to conduct a data audit, with a range of strategies, hints and tips that you can use within your own business.

This guide will:-

  • Help you understand your ‘data pyramid’ and how to use this to your advantage
  • Take a deep dive into how to use data such as:
    • Demographic and Firmographic data
    • Cultural Data
    • Contextual Data
    • Purchase Data
  • Show you how to create a single customer view where all the data you hold about your customers is stored and consolidated in one place
  • How to use this data to personalise the complete customer life-cycle

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