How to conduct a data audit

As part of our Actionable Data Insights series, brought to you by Kate Barrett (IDM Tutor/Founder eFocus Marketing) and Pure360 we show you how to conduct a data audit, with a range of strategies, hints and tips that you can use within your own business.

This guide will:-

• Help you understand your ‘data pyramid’ and how to use this to your advantage
• Take a deep dive into how to use data such as:
  • Demographic and Firmographic data
    
  • Cultural Data
    
  • Contextual Data
    
  • Purchase Data
• Show you how to create a single customer view where all the data you hold about your customers is stored and consolidated in one place
• How to use this data to personalise the complete customer life-cycle

Download the Guide today.