How COVID-19 has impacted email marketing. Part 2.

In part 2 of our study we take a look at more trends identified amid the COVID-19 crisis and find out why AI can help you with your need to stay ahead of the competition, especially as the country starts to move out of lockdown.

A return to a new normal will mean adapting your old BAU processes and communications accordingly, but this can be a struggle for many marketers. This is where AI comes in.

In this study:

• A recap of all the trends from part 1 of this study
• Find out how engagement by time of day changes throughout the pandemic
• How email engagement of previous At-Risk customers improves amid COVID-19
• The impact that AI can have on your results, with examples