Guide

How COVID-19 has impacted email marketing. Part 2.

In part 2 of our study we take a look at more trends identified amid the COVID-19 crisis and find out why AI can help you with your need to stay ahead of the competition, especially as the country starts to move out of lockdown.

A return to a new normal will mean adapting your old BAU processes and communications accordingly, but this can be a struggle for many marketers. This is where AI comes in.

In this study:

  • A recap of all the trends from part 1 of this study
  • Find out how engagement by time of day changes throughout the pandemic
  • How email engagement of previous At-Risk customers improves amid COVID-19
  • The impact that AI can have on your results, with examples

 

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