How COVID-19 has impacted email marketing. Part 1.

Due to the sudden and unprecedented nature of the COVID-19 pandemic, marketers have been forced to base any changes in their communications strategy on gut or leadership direction over data.

Which is why we’ve teamed up with data agency Profusion to study the email marketing interactions of over 1 million Retail Consumers pre and during COVID-19.

With these new insights, in part 1, you should be able to interrogate your own data, enabling you to make more data driven decisions and plan your recovery strategy with confidence.