Marketing automation offers brands the ability to remain competitive without an increase in budget or team size. Marketers can scale their processes and activities as and when necessary, be agile in their approach to marketing strategy and communications. And of course, offer their consumers an unparalleled experience.

But automation isn’t the answer to all marketing problems. Brands still need to stay on top of the latest trends to ensure their tactics are as competitive as others in their industry.

And while some trends remain the same throughout the years, the rapidly changing marketing industry throws up new ones on a regular basis.

So, to support marketers, here are our hottest marketing automation trends for 2021.

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