Guide

Guide to online retail email marketing strategy

Meet your recipient’s expectations

In this unmissable guide to online retail email marketing strategy you can learn about the following:

  • How to implement a welcome program – Maria shares why managing your customer and leads expectations from the start is vital and potential welcome programs you can implement.
  • Build a profile of your customers/potential customers – Accurate up-to-date information about their likes, needs and motivations are worth their weight in gold. We look at how you can use email marketing to survey and polls and then introduce relevant content and special offers.
  • Retarget – make the most of your existing database. See examples of campaigns that have generated substantial revenue by simply re-targeting the non-opens on their mailing lists.

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