The Rivervale team improved their email marketing results by 40% with Pure360
The Future of Marketing Technology
Access the guide
Our industry is becoming less open to technology vendors’ promises, and much more focused on the question “how will this help me serve my customers better?”
The appetite for new technology remains strong – over half of those who responded to the survey for this report confirm that they are open to trying out new technologies. However, when we drilled down into the figures around the things that people are trying to achieve with their marketing programmes, a strong trend began to emerge. Marketers want to get closer to customers and are more interested in using technologies that can help them achieve that ambition rather than just being early adopters.
The survey confirms that one of the biggest challenges for technology to solve is the complexity of content marketing. The fact that almost as many respondents are prepared
to invest in this area as recognise its importance, shows how widely marketers have come to appreciate that sending out mass messages to your customers is no longer going to capture their loyalty.
In this report we worked closely with Technology for Marketing (TFM) to survey the UK marketing industry about the technology that is shaping the future of marketing, about how they feel towards it, how they can see their businesses embracing it and more.
The Future of Marketing Technology Report is split into two clear sections, both of which offer valuable insight into the marketing landscape.
The future of marketing technology, which includes:
And A focus on data, which includes:
Get instant access to this guide
We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.
Once this is done, please keep an eye out for an email from firstname.lastname@example.org – If you are feeling kind, add us to your whitelist. Here’s how to do it.
Happy reading and make sure you check out our best practice webinars.
The Email Marketer’s Guide to Choice & Friction in the Buying Process
Email Marketing for Small Businesses
How to engage customers in a difficult economy
Become a better marketer
With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere