Smart Insights Email Trends 2015: A Visual Guide | Pure360

Smart Insights Email Trends 2015: A Visual Guide

Key trends in email marketing

How will this report help me and my business?

In 2015 Email is still one of the top sales drivers from digital marketing, but faces increased competition from social media now the majority of emails are accessed on mobile. The question for email marketers in 2015 is how can we use new design and real-time targeting techniques to engage our audience.

To understand the latest best practice to do this we selected some of the key trends in email marketing and then asked 10 email marketing specialists from around the world to give their examples and recommendations.

What does the Email marketing trends report contain?

To structure the guide we have grouped 10 trends in 4 areas

  • Creative
  • Targeting
  • Multichannel
  • Data integration

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