Guide

The Psychology Behind Creating Successful Email Marketing

Find out why it’s important

About this email marketing guide

At Pure360 we are fascinated by the various ways of increasing our clients’ engagement within their email campaigns, and the one topic that seems to be getting increasing attention is how to use psychology to drive this.

Of course, the topic of psychology in marketing has been around forever, from TV adverts to billboards to magazine ads – however, in our experience people often neglect to factor in this critical subject when designing their email campaigns, which seems strange as with inboxes becoming so saturated with information, we should surely be trying to do anything we can to engage with people?

Key features of this best practice guide:

  • Psychology and why it’s important
  • Understanding the AIDA marketing model
  • How colour can influence email engagement
  • The power of imagery

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