The Rivervale team improved their email marketing results by 40% with Pure360
The Psychology Behind Creating Successful Email Marketing
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About this email marketing guide
At Pure360 we are fascinated by the various ways of increasing our clients’ engagement within their email campaigns, and the one topic that seems to be getting increasing attention is how to use psychology to drive this.
Of course, the topic of psychology in marketing has been around forever, from TV adverts to billboards to magazine ads – however, in our experience people often neglect to factor in this critical subject when designing their email campaigns, which seems strange as with inboxes becoming so saturated with information, we should surely be trying to do anything we can to engage with people?
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