Get the essential email marketing year planner
Get the activities you should consider in order to effectively carry out your email marketing activity for the year
In this email marketing year planner whitepaper, we highlight a variety of activities you should consider in order to effectively carry out your email marketing activity for the year.
The planner includes chapters on:
- Defining your goals
- Planning consideration
- Creating your calendar
Email marketing can be both simple to execute and complicated. Simple because the creation of content and the production of a suitable distribution list is not rocket science. Complex because to do it consistently and effectively over a period, requires deeper thought, analysis, and an and understanding of your company marketing policy.
Above all, it requires planning. In a recent article discussing broadcast reporting analysis and email marketing audits, stress was laid on the need to regularly examine your email results and change elements of your strategy as the assessment of the metrics dictates.
This thinking must be central to both your strategic and tactical planning.
Your planning must also contain inbuilt flexibility to cater for the unexpected.