The 2015 Econsultancy Email Marketing Trends Briefing

Overview
Pure360 and Econsultancy’s Email Marketing Trends Briefing, focuses on the key themes, opportunities and challenges relating to email marketing as highlighted by client-side digital marketers during Digital Cream 2015.

The email roundtable was sponsored by Pure360 and moderated by Ann Halloran, Econsultancy trainer.

What you’ll learn from this report

• Understand the tactics companies are using to grow their email lists
• Discover the key to relevant engagement in the context of an email campaign
• Find out how marketers view email through the prism of customer experience
• Compare the automated triggers and behaviours other organisations are using