Pure360 & Smart Insights: Email Marketing Trends 2017 Report
10 email marketing experts give their views and examples of the future of email marketing
Email continues to prove its worth year after year, delivering one of the highest ROIs of any marketing channel. It is clear that email is growing into a well-established marketing tool.
However, as email marketing automation technology continues to evolve, are marketers delivering the best customer conversations and results that the technology can deliver?
We’ve teamed up with Smart Insights and called on 10 email marketing experts to discuss their thoughts on the trends that are shaping the future of email marketing.
With contributions and insight from the likes of Jordie van Rijn (Email Monday / Email Vendor Selection), Kath Pay (Holistic Email), Elliot Ross (Taxi for Email), and Chad White (author of ‘Email Marketing Rules’), the Email Marketing Trends 2017 Report shines a light on the techniques and trends that brands are using to engage their subscribers and develop purchase intent.
Discover the key trends, including:
- Email design and creatives
- Using targeting to create more contextual emails
- Lifecycle and multichannel integration
Download your copy of the report to learn how these areas will shape email marketing in 2017 and beyond, and how you can begin using them to your advantage.