Email Marketing Trends 2017 Report
10 email marketing experts give their views and examples of the future of email marketing
The Email Marketing Trends 2017 Report highlights some of the key trends and approaches to email that continues to prove its worth year after year, delivering one of the highest ROIs of any marketing channel. It is clear that email is growing into a well-established marketing tool.
However, as email marketing automation technology continues to evolve, are marketers delivering the best customer conversations and results via email that the technology can deliver?
We’ve teamed up with Smart Insights and called on 10 email marketing experts to discuss their thoughts on the trends that are shaping the future of email marketing.
With contributions and insight from the likes of Jordie van Rijn (Email Monday / Email Vendor Selection), Kath Pay (Holistic Email), Elliot Ross (Taxi for Email), and Chad White (author of ‘Email Marketing Rules’), the Email Marketing Trends 2017 Report shines a light on the techniques and trends that brands are using to create the best looking emails, engage with their subscribers, develop purchase intent, and create the best possible experience for all of their subscribers and customers.
With examples and insights into the trends featured throughout the report, you’ll be able to get a solid understanding of why these aspects of email have been chosen, learn how they’re working for other brands, and discover inspiration for how you can utilise the trends for your own campaigns and strategy.
The report is split into three distinct sections – email design and creative, using targeting to create more contextual emails, and lifecycle and multichannel integration.
Some of the trends featured across these three sections include:
- Progressive design
- Using interactivity, animations and video in email
- Dynamic customisation and personalisation
- Machine learning and artificial intelligence
- Improving re-marketing sophistication
Download your copy of the report to learn how these areas will shape email marketing in 2017 and beyond, and how you can begin using them to your advantage.