Your email database is your owned asset in comparison to social media where you are at the mercy of their algorithms and their ownership of data.

However to succeed at email marketing it’s not as simple as drafting up an email and hitting ‘send’.

Email marketing involves strategy, tactics, technology, and analysis.

In this guide, we help small businesses to get off to a positive start with their email marketing. But also if you are a larger business looking for some back to basics this guide will come in handy!

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