The Rivervale team improved their email marketing results by 40% with Pure360
Email marketing mobile optimisation
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About the Guide
Ensuring email marketing campaigns are optimised for smartphones is becoming increasingly important, let’s look at the stats. According to Gartner’s, in 2008 some 30 million smartphones were sold. Their reckoning for 2011 is that this figure will be in excess of 300 million. Moreover it has also been reported that:
Stats like these mean that email marketers must ensure their emails are optimised for smartphones.
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