Email marketing for mobile optimisation guide

About the Guide Ensuring email marketing campaigns are optimised for smartphones is becoming increasingly important, let’s look at the stats. According to Gartner’s, in 2008 some 30 million smartphones were sold. Their reckoning for 2011 is that this figure will be in excess of 300 million. Moreover it has also been reported that:

• 53% of users check email several times per day
• 29% of users check email throughout the day
• 66% check at least once a day

Stats like these mean that email marketers must ensure their emails are optimised for smartphones.