The State of Email Marketing Strategy
Review of the results with actionable advice
About the Guide
At Pure360 we deal with a lot of marketers with different aims, objectives, strategies and results. To gauge the current state of email marketing strategy we sent out an in-depth strategy survey.
The aim of the survey was to report on the current state of email marketing strategy; whether email marketers have a strategy in place, if they are following best practice rules and whether they are reporting adequately, to name just a few areas.
Over 600 email marketers responded, giving us a wide range of results.
Results fell into the following categories:
- Best practice