The State of Email Marketing Strategy

Review of the results with actionable advice

About the Guide

At Pure360 we deal with a lot of marketers with different aims, objectives, strategies and results. To gauge the current state of email marketing strategy we sent out an in-depth strategy survey.

The aim of the survey was to report on the current state of email marketing strategy; whether email marketers have a strategy in place, if they are following best practice rules and whether they are reporting adequately, to name just a few areas.

Over 600 email marketers responded, giving us a wide range of results.

Results fell into the following categories:

  • Strategy
  • Best practice
  • Measurement
  • Reporting

Get the whitepaper

Paul Edge
Paul Edge
At Pure360 I have gained a strong knowledge of email marketing best practices, including segmentation, deliverability, data cleansing and optimising performance including subject line testing, message content, setting up email nurturing programmes and sending targeted offers.
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