The Rivervale team improved their email marketing results by 40% with Pure360
Guide
Share
The State of Email Marketing Strategy
Access the guide
Marketers are struggling to effectively utilise the information in their email list and therefore have to resort to batch and blast campaigns as opposed to sending personalised, targeted communications. One of the main reasons recipients unsubscribe from emails is because they aren’t relevant. By segmenting their email list and practising email automation techniques marketers can easily and quickly send highly targeted and relevant email communications.
At Pure360 we deal with a lot of marketers with different aims, objectives, strategies and results. To gauge the current state of email marketing strategy we sent out an in-depth strategy survey.
The aim of the survey was to report on the current state of email marketing strategy; whether email marketers have a strategy in place, if they are following best practice rules and whether they are reporting adequately, to name just a few areas.
Over 600 email marketers responded, giving us a wide range of results.
Results fell into the following categories:
Get instant access to this guide
We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.
Once this is done, please keep an eye out for an email from lily.brown@pure360.com – If you are feeling kind, add us to your whitelist. Here’s how to do it.
Happy reading and make sure you check out our best practice webinars.
Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.
Read our privacy and cookie policy to see how we will process the data you provide.
More guides
The 2021 Email Marketing Lookbook
Read more
The Email Marketer’s Guide to Branding
10 Consumer Trends that will shape your marketing into 2022
Become a better marketer
With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere