The Email Deliverability Series – What is deliverability?

What is email deliverability, and why does it matter?

Email deliverability is the most basic but also the most important factor in email marketing – if your messages don’t reach your recipients then there’s no point putting time and effort into the content, design, or strategy.

That’s why we’ve decided that everyone needs to know everything there is to know about email deliverability.

This guide is the first of four, all designed to give you the ultimate knowledge of email deliverability and to ensure that your emails are hitting the inbox, and not the spam folder.

• What deliverability is
• Why it matters
• How your time, effort, and ROI are affected by deliverability
• The impact it can have on brand perception
• How to take responsibility for your deliverability and how you can protect it