Guide

The Email Deliverability Series – What affects deliverability

What affects deliverability, and how you can manage it

If you’ve already read the first guide in our Deliverability Series you should know exactly what deliverability is, and why it is so important (if you haven’t, be sure to download your copy now).

In the second of four guides in the series we take a look at the myriad factors that can affect your deliverability, from ensuring that you avoid the use of known ‘spam’ words in your subject lines and liberally in your email copy, to how your accounts and campaigns are set up with your ESP, including DNS set up and IP reputation management.

Ultimately, this guide will take your knowledge around deliverability to the next level, and help you begin to understand the areas that you can positively influence yourself, and those that you have less control over.

In this guide you’ll learn more about how the following areas can affect your deliverability:

In this guide, you’ll learn more about how the following areas can affect your deliverability:

  • Content and creation
  • Data and engagement
  • Sending and set up

Get instant access to this guide

Thank You!

We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from lily.brown@pure360.com – If you are feeling kind, add us to your whitelist. Here’s how to do it.

Happy reading and make sure you check out our best practice webinars.

Data Processing

Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

Read our privacy and cookie policy to see how we will process the data you provide.

Become a better marketer

With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere