The Email Deliverability Series – Five strategies for keeping deliverability healthy

Five ways you can positively influence your deliverability

This is the third in a series of four guides centered around deliverability and how you can ensure yours is in the best possible shape. You can also download the first and second guides in the series.

Having covered off what deliverability is and what affects it in the first two guides, the penultimate guide the series offers up five strategies to use in order to keep your deliverability healthy.

As we know, healthy deliverability means more emails making it to the inboxes of the intended recipients, so this guide is key to unlocking the right way of working to ensure your deliverability never suffers.

In this guide, you’ll learn more about the following five strategies:

• Keeping a clean database
• Having a solid sign up and welcome process
• Setting expectations
• Sending relevant communications
• Re-engaging ‘sleeping’ subscribers