From reading product reviews on blogs to watching tutorials on YouTube, consumers are using digital channels to choose their health and beauty products more than ever before.

In this guide we take a look at the role of email marketing in the ever-changing health and beauty market.

Read the guide to learn how the leading brands are keeping up with consumer behaviour and using email to create loyal customers.

This guide explores the email marketing strategies of leading health and beauty brands.

Read the report to:

  • Learn how brands like MAC and Sephora are using email to connect with customers
  • Discover tactics that you can implement into your strategy
  • Get inspired by innovative email campaigns used by leading brands.

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