Within this guide as part of our COVID-19 Marketing Survival Series we take a look at what type of marketing Ecommerce brands should be focusing on during the COVID-19 epidemic.

Discover why your Ecommerce brand should be:

  • Focusing on experiences
  • Addressing the situation with empathy
  • Collecting data
  • Understanding the changing consumer
  • Understanding the buying journey
  • Finetuning your welcome series
  • Segmenting your messages
  • Using personalisation
  • Updating your automations
  • Creating an abandon basket strategy
  • Thanking your loyal customers, whilst keeping them entertained and giving something back
  • Telling your brands story

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