DMA Marketer Email Tracker 2020

The DMA and Pure360 have teamed up to bring you this year’s edition of the Marketer Email Tracker, which offers the latest insights into the central thread around which the multi-channel customer engagement programs our industry creates is built – email. The figures reaffirm this position for the channel, across the entire customer journey too.

Within this guide we cover, expert insights and opinions into:

• The current marketing landscape
• Objectives and challenges
• Email best practices
• The success of email and the value created
• Types of content and sending best practice
• Sign-ups and unsubscribes
• Trends and budgets
• Plus much more