The Email Deliverability Series – Deliverability SOS

Acting quickly and identifying the problem is easier with this SOS guide

With the fourth and final guide in our Deliverability Series we’re throwing you a deliverability lifeline, as the guide focuses on what to do when you think you’ve got a problem with your deliverability.

Deliverability SOS highlights some of the things you can do and the approaches you can take when you’re certain that your dwindling open rates and lower engagement is surely affected by a drop in your deliverability rates.

Acting quickly is key if you think something is affecting your deliverability, but where do you start? Deliverability SOS helps you by offering six different potential areas of concern, and how you can address them.

  • Checking if you’re on a blacklist
  • Reviewing the content of your emails
  • Delivery times
  • Testing different mailboxes
  • Increasing engagement
  • Checking your data

The guide also includes a link to a Deliverability Glossary, which explains some of the terms and acronyms that will often arise in discussions around deliverability.

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