Data Driven Targeting in 3 Simple Steps
Want to do ‘data driven campaigns’?
About the Guide
The phrase “data driven campaigns” can be a daunting one for many email marketers. Knowing where to pull your email list data from, where to store it, how to understand it and utilise it seems like a resource-intensive process, however it with our free e-book it doesn’t have to be.
Key features of this best practice guide:
- Segmenting by demographic data
- Building segments using behavioural data
- Maximising the use of transactional data