Guide

Want to do ‘data driven campaigns’?

About the Guide

The phrase “data driven campaigns” can be a daunting one for many email marketers. Knowing where to pull your email list data from, where to store it, how to understand it and utilise it seems like a resource-intensive process, however it with our free e-book it doesn’t have to be.

Key features of this best practice guide:

  • Segmenting by demographic data
  • Building segments using behavioural data
  • Maximising the use of transactional data

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