Pure360 and DMA present:
Customer Engagement 2019: Marketers’ View
In our final report with the DMA, we examine – for the first time – the marketers’ attitudes towards customer engagement.
This study of over 200 marketers reveals the difference between how marketers try to engage customers and what customers actually find engaging – or don’t.
The results reveal a big disconnect – especially when it comes to what marketers’ believe drives loyalty and brand trust.
Read the report to learn:
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Here’s a sneak peek of where marketers are getting it wrong when it comes to customer engagement.
Our research reveals that marketers:
Learn what these and other findings should mean to your engagement strategy.