Pure360 and DMA present:

We’ve teamed up with DMA to examine – for the first time – the marketers’ attitudes towards customer engagement.

This study of over 200 marketers reveals the difference between how marketers try to engage customers and what customers actually find engaging – or don’t.

The results reveal a big disconnect – especially when it comes to what marketers’ believe drives loyalty and brand trust.

Read the report to learn:

  • Which channels and engagement tactics are undervalued by marketers
  • Where your customer engagement strategy might be missing the mark
  • How to use this research to keep customers loyal and stay ahead of the competition

Here’s a sneak peek of where marketers are getting it wrong when it comes to customer engagement.

Our research reveals that marketers:

  • Massively underestimate consumer awareness of GDPR
  • Put too much emphasis on social media and miss opportunities that other channels present
  • Underrate the importance of trust for driving loyalty

Learn what these and other findings should mean to your engagement strategy.

Get instant access to this guide

Thank You!

We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from – If you are feeling kind, add us to your whitelist. Here’s how to do it.

Happy reading and make sure you check out our best practice webinars.

Data Processing

Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

Read our privacy and cookie policy to see how we will process the data you provide.

Become a better marketer

With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere