Guide

Customer Engagement: Marketers’ View

Guide

Customer Engagement 2019: Marketers' View

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Pure360 and DMA present:

We’ve teamed up with DMA to examine – for the first time – the marketers’ attitudes towards customer engagement.

This study of over 200 marketers reveals the difference between how marketers try to engage customers and what customers actually find engaging – or don’t.

The results reveal a big disconnect – especially when it comes to what marketers’ believe drives loyalty and brand trust.

Read the report to learn:

Which channels and engagement tactics are undervalued by marketers
Where your customer engagement strategy might be missing the mark
How to use this research to keep customers loyal and stay ahead of the competition

Here’s a sneak peek of where marketers are getting it wrong when it comes to customer engagement.

Our research reveals that marketers:

Massively underestimate consumer awareness of GDPR
Put too much emphasis on social media and miss opportunities that other channels present
Underrate the importance of trust for driving loyalty

Learn what these and other findings should mean to your engagement strategy.

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