COVID-19: The 11 step guide to recovery planning

With lockdown rules due to soften, as marketers, we need to be prepared for recovery towards a new normal. That recovery will certainly not be a return to business as usual.

In this guide we take you through the 11 steps to recovery planning identifying the main areas all marketers must be focused on to stay ahead of the competition.


  • The latest on consumer behaviours
  • How to prepare your communication strategy
  • Identify the areas to invest your resources and budget
  • Why adapting your measurement strategy is essential

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