Report: Find out what makes UK consumers spend

Free Guide: Confessions of a shopping nation

Do you know your customer?

Confessions of a shopping nation

We asked 2,000 UK consumers about their reactions to marketing techniques, their shopping behaviour, and the purchasing journeys they go on when buying items costing £50 or more. We found that one rule hasn’t changed: know your customer. In fact, it’s truer than ever. Understanding and targeting customers’ individual needs is what will drive success, now and in the future.

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