Guide

Free Guide: Confessions of a shopping nation

Do you know your customer?

We asked 2,000 UK consumers about their reactions to marketing techniques, their shopping behaviour, and the purchasing journeys they go on when buying items costing £50 or more. We found that one rule hasn’t changed: know your customer. In fact, it’s truer than ever. Understanding and targeting customers’ individual needs is what will drive success, now and in the future.

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